The right energy is the kind that fuels fairness, passion and respect. With this vision, Pulsee Luce e Gas, Energy Partner of Lega Serie B, is bringing the project “Words of Fair Play – The Right Energy of Sport” onto the field during the match between AC Monza and Modena FC, scheduled for April 24th at 7:00 PM at the U-Power Stadium in Monza.

The initiative stems from a collaboration with Parole O_Stili, a social and cultural project that promotes the conscious use of language. From this partnership came “Words of Fair Play – The Right Energy of Sport”, a program built around five Principles designed to raise awareness among fans and athletes about the impact of their behavior on and off the field. These principles recall concepts as fundamental as the rules of the game: “my words are sparks”, they can ignite play or interrupt it; “respect is energy in motion”, it starts with the individual and spreads to the community. The message is an invitation to take responsibility, because ultimately “fair play is the energy I choose” to put into circulation, both on and off the field.

Guided by these values, the match will feature a powerful symbolic moment:

● The children accompanying the players onto the field will wear special shirts that together form a message highlighting the importance of channeling positive energy to make respect and fair play the foundation of sport.

● The players will present the children with an autographed poster featuring the five Principles of Fair Play illustrated by Ale Giorgini, an award-winning author, illustrator and cartoonist and former lecturer at IED Turin, the International School of Comics in Padua and the IDEA Academy in Rome.

The choice of this match underscores Pulsee Luce e Gas’s commitment to Italian football, not only through sponsorships and visibility projects, but also by bringing into sport the same approach of education, information and transparency that defines its core business. In addition to being Back Jersey Sponsor of AC Monza and Front Jersey Sponsor of Modena FC Under 20, the company, as Energy Partner of Lega Serie B, has supported initiatives promoting Human Rights, such as Fields For Rights, which saw two teams take the field wearing identical kits to emphasize that “in the face of rights, we are all equal”, as well as efforts to combat racism in sport by supporting the production of the documentary “Seydou – The Dream Has No Color”, presented at the 81st Venice Film Festival.

Friday’s initiative anticipates the launch of a comic book by Ale Giorgini, which will soon be available in all 60 Pulsee stores across Italy, along with a series of additional initiatives promoting the “right energy” of fair play in sport that will roll out in the coming months.

Alicia Lubrani, CEO of Pulsee Luce e Gas, stated: “This initiative is a perfect synthesis of our vision: using the energy of sport to generate a positive impact. Our partnerships are strong and long-term and standing alongside AC Monza, Modena FC and Lega Serie B is a source of great pride. Our goal is to leverage these partnerships to deliver messages that can truly make a difference and position us as active contributors to awareness on issues that concern us all. To do so, we brought together top expertise: language with Parole O_Stili and illustration through the talent of Ale Giorgini. Both elements will help us amplify and make our message accessible to a wide audience”.

Mauro Baldissoni, CEO of AC Monza, commented: “We enthusiastically embraced the proposal from Pulsee Luce e Gas because we fully share its values and message. Over these three years of partnership, the many initiatives we have carried out together have shown how this sponsorship goes beyond visibility and is rooted in shared principles such as fair play”.

Ilaria Mazzeo, Corporate CEO of Modena FC, added: “We are proud to join Pulsee Luce e Gas and Lega Serie B in an initiative that promotes fundamental values such as fairness, respect, passion and responsibility, starting with a conscious use of language. Projects like this are an important opportunity to strengthen the Club’s educational role, both on and off the field, with particular attention to younger generations, in line with the principles and vision of the Rivetti family. Football is not just competition, it is also a tool for cultural and social growth, capable of contributing concretely to building a more aware and responsible community, starting with the promotion of fair play”.

Rosy Russo, President of Parole O_Stili, said: “The way we talk about sport is already part of the game. If words become a battleground, so does the field. If they become respect, everything about how we coexist changes. Words work just like energy: you can’t see them, but they move everything. Training in fair play also means choosing every day what kind of energy we want to put into circulation”.